Advertising Benefits

Insight appeals to people interested in fine living, providing the source for celebrating the great things on Vancouver Island. Great restaurants, entertainment, travel, architecture, vehicles and more. Our target demographic is the 20 to 60 age range in the upper income range which is supported by our selection of features, articles and distribution structure. The well written articles combined with the upscale look of the magazine ensure that people will keep it around for a long time ensuring that your advertising gets maximum exposure time and again. Our target readership wants the finer things in life and are willing to support those businesses that can supply them. By advertising with Insight you stay at the top of their list.

Maximize Advertising Returns

Multiple Insertions

Studies show that frequency is the most important component in a successful advertising campaign.

Related to brand awareness, it builds trust and advertiser awareness and increases sales.

Consistency encourages people to trust your company and patronize your business.

Increases your customer base by reaching more people. Encourages new customers to come to you.

Multiple exposures to your ad helps people to remember your products and services all year long. When they are ready to buy they think of you.

5 time advertisers earn the lowest rates and biggest discounts.

Distribution

Printing 36,000 copies of Insight, our readership exceeds 90,000 people, people interested in fine living and entertainment on Vancouver Island. Each issue of Vancouver Island Insight Magazine is delivered to the more than 12,000 businesses in the Greater Victoria Area. In addition, selected middle and upper income neighbourhoods will receive copies at their door. Finally, high traffic, high end businesses will be distributing multiple copies to their patrons and guests. Future issues will be distributed up-island in Nanaimo / Parksville, Courteney / Comox and Campbell River.

Demographics

Publish 36,000 copies - Readership in excess of 90,000

Readership aged 20 - 60

Large percentage are business owners and professionals

Affluent lifestyle

Interested in life on Vancouver Island - where to get the best

Excellent circulation based on target demographic

Production

With our stated goal to be the best magazine on Vancouver Island, we have engaged some of the top people in the publishing industry. Artists, designers, writers and editorial staff strive to produce the best copy, photography and advertising layout to give the magazine a look of quality and style to make our readers want to keep it around. Our design committee ensures that everything that goes into the magazine is of the highest quality and preserves the feel of the magazine. Printed on high quality glossy paper in full bleed format, the magazine is produced to the highest standards of the print industry. This is not a newsprint publication! We intend to be the best on the island.

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